Shop it to me!

Have you ever done that thing? You know that thing! Where you are wandering aimlessly around a shop just killing time until you have to either return to work or meet a friend, and then suddenly you see it. The dress/skirt/trousers/top/jacket/shoes/bag (delete as appropriate) of your dreams! That item that you know you were meant to be with!

You become breathless, your palms are clammy and your heart is racing. Your forehead starts to bead with sweat as you grasp for it. In the deep, dark depths of the piece of coal that is your fashion heart you know that you are meant to be together as one. United you will fight crimes against style!

Already deep into day-dream mode, you are picturing your long and happy future together, how you will introduce it to your fashion friends and family, and by golly how your daughter will squeal with delight when you can pass it down to her (not that you have a daughter yet mind you). Oh, you are so sure of this love that you feel ready for serious life long commitment.

Then while reaching for your purse and running towards the till you happen to glance at the ticket. And that is when the most awful thing happens. It stops you dead in your tracks. Chills your blood. You are screaming on the inside “WHY JEBUS WHY? I AM GOOD PEOPLE! WHY MUST YOU TAUNT ME SO? WHY PRICE THE REALLY GOOD STUFF OUT OF MY HUMBLE REACH?”

A quick mental run through leaves you with the following options:

1. Nick it (you aren’t a very good runner though, especially in today’s shoes and you simply CAN’T GO BACK INSIDE AGAIN)
2. Sell a non vital organ like one of your kidneys (but you suspect that by the time you’d organised this the store will have sold out)
3. Sell a member of your family (however your klan are a sensitive bunch and so you anticipate that they may be a bit mad at you).
   

Deflated and defeated, feeling isolated and alone, you meander from the store in a haze. You have a lump in your throat and your insides are knotted. You were sure that dress/skirt/trousers/top/jacket/shoes/bag (again delete as appropriate) was the one. All the magazines say that when you meet your soul mate you just know because you feeeeeeeel it inside. You finally understood what that meant. It wasn't supposed to end that way. *Sniff*

Oh, it’s a real pisser when that happens, isn’t it?

Well, this shall be no more! No, no no no no no no NO! And it’s all because of the very clever people from Shop it to me.

Shop It To Me is a free service that tells you when the stuff you love goes on sale. All you have to do is register (which only takes a few moments) and involves you picking your favorite brands (there are more than 500 to chose from including Prada, Banana Republic, Tory Burch, Marc Jacobs…), and inputting your size preferences. Finally you select the frequency that you want to be alerted (daily, weekly or monthly). Shop It To Me then emails you when a label you like goes on sale in your size. And fret not non USA citizens! There's even the option to only select retailers that ship to your country. HUZZAH!

So now there is nothing more for be to do, but sit and wait and check my email obsessively. Because I know that I shall be rewarded for my patience. My soul mate is coming. Good people, start making way for the glorious Alexander McQueen blazer! Halle fricken lujah!

Edith